Professional Summary
Dynamic and results-driven Growth Marketing leader with a proven track record of driving business performance across fintech and consulting environments. Skilled in leading cross-functional initiatives that blend data, strategy, and customer insight to accelerate growth and unlock long-term value.
Currently leading Growth Marketing at a fintech company, where I oversee end-to-end funnel performance, scale acquisition channels, and cultivate strategic partnerships. I collaborate closely with CRM and credit teams to optimize the customer journey and increase lifetime value.
My background also includes senior analytical roles at high-growth tech companies, where I delivered actionable insights through financial modeling, performance analysis, and experimentation. In consulting, I led projects involving go-to-market strategy, economic viability, and new product development for national and international clients.
Fluent in English and Spanish, with advanced command of SQL and Excel. Recognized for strategic thinking, data-driven decision-making, and the ability to connect marketing tactics to measurable business results.
EDUCATION
2009 – 2013 | Bachelor’s Degree in Business Administration – University of São Paulo (USP)
2014 – 2016 | Master’s Degree in Business Administration – University of São Paulo
2024-2025 | Currently pursuing an MBA in Data Science and Analytics
PROFESSIONAL EXPERIENCE
2017 – 2022 | Markestrat Consulting Group – Project Manager
Main projects as coordinator: (1) Global Strategic Planning; (2) Channel-Oriented Strategic Planning; (3) Product Launch; (4) Economic Feasibility Analysis
2022- 2024 | Neon – Senior Business Analyst Growth
Senior Growth Analyst, developing A/B tests, KPIs, financial projections, business cases, and customer engagement analysis.
2024- 2024 | Zippi- Senior Business Analyst Growth
Senior Growth Analyst, developing A/B tests, funnel analysis, KPIs, and communication journey mapping.
2024- Current| Zippi- Growth & Marketing Lead
Leadership of the Growth & Marketing team – funnel management, channel management and expansion, partnership development, A/B testing in collaboration with CRM and credit teams, and customer journey optimization.
HARD SKILLS
SOFT SKILLS