Professional Highlights
🎯10 years
of experience
Over 10 years of market experience, including 7 years in strategic marketing consulting and 3 years in the fintech industry.
📊 Expert in SQL, Office, Strategic Reporting
Expert in tools such as SQL and Microsoft Office, with a strong focus on critical data analysis and strategic results presentation.
🌍Marketing
and Financial Skills
Multidisciplinary background gained through diverse projects in both marketing and finance.
High-Impact Initiatives
Selected projects where I played a central role in strategy and execution.
Case Study: Economic Feasibility Analysis for Investment in an Industrial Plant
See how an in-depth analysis helped transform a high-risk project into a strategic opportunity. Using DCF and Monte Carlo Simulation, we ensured more secure investment decisions. Click to view the details.
Optimization of the Acquisition Journey and CRM Flow
Customer research revealed key pain points in a fully digital acquisition funnel. By realigning touchpoints and redesigning the CRM flow, we increased conversion by 5 percentage points and cut costs by half. See how strategic changes drove real impact.
From Data to Strategy: How We Created a Cross-Functional Indicator
How can you define which customers are truly valuable — in a way that’s fast, actionable, and useful across the company? Discover how we built a strategic, behavior-based indicator that reshaped how teams measure and grow client value.
Recomendations
What Colleagues and Partners Say About Working With Me:
Bárbara is an excellent professional with whom I had the opportunity and pleasure to work alongside during my time at Neon.
She joined the company during a turbulent period, which made her stand out even more. She hit the ground running—and did it extremely well. She took on important and high-level tasks and delivered outstanding results. She showed strong analytical knowledge, structured thinking, and clarity in the way she built her materials.
Another remarkable quality is her ability to lead discussions and guide teams. Bárbara temporarily stepped into a leadership role within her team and did an excellent job, receiving well-deserved recognition for it.
Yuri Coelho
“I had the privilege of working with Bárbara and I can confidently say that she is an exceptional professional. Her ability to combine deep technical knowledge, critical and analytical thinking, fast learning, strong leadership, and excellent organizational skills makes her a standout in any team or company she joins. Bárbara stands out not only for her high level of dedication but also for the positive impact she brings to every project she leads or participates in. Her performance inspires colleagues and team members, actively contributing to the development of teams and the building of a high-performance environment. I wholeheartedly recommend Bárbara for any challenge she chooses to take on, as I am certain she has the skills and tools to consistently deliver outstanding results, regardless of the context or complexity of the project or task.”
Diogo Soriano
Project Manager
“Working with Ba was one of the most enriching experiences of my career. She is an extremely intelligent professional, with extensive knowledge across various fields, always bringing insights that go beyond the obvious. In every project, she consistently delivers far more than expected — always encouraging the team to think differently and to strive for the best possible outcome.
In addition to being a technical reference in data analysis and business cases, Ba is a very generous person, always willing to share her knowledge and help those around her grow. She has a remarkable ability to transform data into meaningful stories for different areas such as Product, Engineering, Marketing, among others, creating impact far beyond the data team.
I learned a great deal from her and am truly grateful for the time we worked together.
Ba is one of those people who leave a lasting impression wherever they go.”
Juliana Karam
Senior Business Analyst
“Working with Bárbara was an excellent experience. She is a professional with remarkable motivation, an analytical profile, and great leadership abilities. Working in multidisciplinary teams requires adaptability and sensitivity in cooperative interactions with other professionals, which can sometimes be challenging. In all interfaces and projects with the legal department, Bárbara proved to be open, proactive, and an essential resource for achieving results. Without a doubt, she would be a valuable addition to any team, serving as a reference for work ethics and performance.”
Caue Andrade
Coordenador Juridico
“Barbara is extremely competent and has incredible skills that are very versitle in the projects.
She is able to manage with excelence, and is constantly supporting the group with her technical skills in excel, logic and analytical thinking.
Always great to work with!”
Guilherme Antunes
Country Manager at Inphinity
“Bárbara is one of the most competent and talented people I’ve had the pleasure of working with. We collaborated on both national and international consulting projects, and she consistently demonstrated strong analytical skills in problem-solving and an enviable leadership and management ability across the areas and projects she led. Additionally, she has excellent organizational skills and a quick learning ability when faced with unfamiliar topics, making her essential in challenging, large-scale projects. Bárbara is a tremendous asset in any work environment that requires solving complex problems, and I am very grateful for the opportunity to have worked with and learned from her.
Rodrigo Farinha
Ph.D. in Marketing (Quantitative)